Who We Are

Elevate Upstate, Inc. is a 501c3 nonprofit, incorporated in December of 2017. The organization’s mission is to identify unique and innovative ways to improve life for those in Upstate New York. We are a group of business, technical, and healthcare professionals who are dedicated to bring positive, sustainable change to the region.

Board of Directors

Casey Rotach

Casey is a strategy and data analysis professional with experience in nonprofit, industrial, and tech organizations. He holds a Bachelors degree from Daemen College and a Master of Business Administration from George Washington University. Casey lives in Syracuse, NY with his wife, dog, and cat.

Jeneuse Geula

Jeneuse Geula

CO-CHAIR

Jeneuse is a Program Manager for Google with a background in startups, data analytics, and product development. She finds joy in serving her community and spent the past 7 years involved closely with New York Cares, Boulder Shelter for the Homeless, and the Center for Urban Pedagogy. She lives in Colorado with her husband.

Sharon Joslyn

Sharon Joslyn

TREASURER

Sharon has extensive experience in Accounting and Human Resources having previously held roles as Director of Finance at Canandaigua YMCA and Controller of Bristol Harbour Resort. She holds a Bachelors Degree in Organizational Management from Roberts Wesleyan College and a Certificate in Non Profit Management from St. John Fisher College. Sharon is very active in the Canandaigua community, volunteering for several non profit organizations and is currently the Treasurer of The Professional Women of the Finger Lakes. She lives in Farmington, NY has two married sons and enjoys golf, softball, and exploring the beautiful Finger Lakes region.

Trisha Rotach

Trisha Rotach

SECRETARY

Trisha is a project management professional with experience in medical devices, healthcare, and business development. She holds a Bachelors degree from University at Buffalo in Mathematics with a minor in Education, and a Master of Business Administration from Medaille College. Trisha lives in Syracuse, NY with her husband and their dog Layla and cat Raphael.

Barrett Grachus

Barrett is a software developer for Microworks POS Solutions, Inc. A native Rochesterian, Barrett is dedicated to improving the upstate region for all New Yorkers. He resides in Webster, NY with his fiancée and dog.

Robert Mulley

Robert Mulley

Robert is a software engineer with experience in early-stage and high-growth technology start-ups. He holds a bachelors degree in Computer Engineering from NYU (formerly Polytechnic University). Robert is originally from Honeoye, NY, but currently resides in Boulder, CO with his wife and their dog Buster.

Kellen Rotach

Kellen Rotach

Colton Erickson

Colton Erickson